Monday, October 25, 2010

Here's one for the fairer sex! Women really are more generous, for a new study has found that they are significantly more likely to make a donation to charity.

Researchers at the Indiana University have found that women across nearly every income level give significantly more to charity than men—in some cases twice as much.

The researchers studied the donating patterns of 8,000 American households.

They found that women gave more in all income brackets apart from one, those with incomes between 23,509 dollars and 43,500 dollars.

The research also said that there were several factors that contributed to the growing generosity of women.

Among them were that women''s income has grown and that the number of American women who earn more than their husbands now stands at 26 per cent.

Debra Mesch, of the institute that led the study, said that the results are so decisive that charities can stop wondering about whether women give more.

“I think the general assumption is that women might be more likely to give, but that they give less money,” the Daily Mail quoted Mesch as saying.

However, women gave more often than men to both different charities, and in the total number of dollars, she added.

The data used for the study was not broken down by gender, so researchers looked solely at households headed by single men or single women, including adults who have been divorced, widowed or never married.

Previous research had shown that women encourage their husbands to give, but generally it is the women that make donations within married households.

However Suzie Upton, of the American Heart Association, disputed the findings of the research.

Upton claimed her organisation had no data to show that women are more generous, despite the Dallas based charity targeting women in it''s fundraising.

She said: “We target lots of our efforts to women, not because they are more generous, but because they are the decision makers for themselves and for their families.”
http://www.financialexpress.com/news/women-are-more-generous-than-men/701129/

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